Marketing management: text and cases (Record no. 417)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00408nam a2200157Ia 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250828043143.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 250826s9999||||xx |||||||||||||| ||und|| |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 81-259-0773-4 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 R137M |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Rajagopal |
| 245 #0 - TITLE STATEMENT | |
| Title | Marketing management: text and cases |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New Delhi |
| Name of publisher, distributor, etc. | Vikas Pub. House |
| Date of publication, distribution, etc. | 2007 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xvii p. + 299p. |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | Marketing management |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Date acquired | Cost, normal purchase price | Total checkouts | Barcode | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|
| GCCBA-50 | GCCBA-50 | 04/07/2008 | 0.00 | 738 | Books | |||||
| GCCBA-50 | GCCBA-50 | 04/07/2008 | 0.00 | 739 | Books |