Marketing 3.0: from products to customers to the human spirit (Record no. 1409)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00469nam a2200169Ia 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250828043152.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 250826s9999||||xx |||||||||||||| ||und|| |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 81-265-2619-2 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 K848M |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kotler,Philip |
| 245 #0 - TITLE STATEMENT | |
| Title | Marketing 3.0: from products to customers to the human spirit |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New Delhi |
| Name of publisher, distributor, etc. | John Wiley |
| Date of publication, distribution, etc. | 2010 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xv p. + 188 |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | Marketing |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Kartajaya, Hermawan/Setiawan,Iwan/ |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Date acquired | Cost, normal purchase price | Total checkouts | Barcode | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|
| GCCBA-50 | GCCBA-50 | 12/02/2010 | 0.00 | 1866 | Books |