Advertising and promotion: an integrated marketing communications perspective
Belch, George E.
Advertising and promotion: an integrated marketing communications perspective - 9th ed. - Chennai McGraw Hill 2017 - x1iii p. + 1016p.
9781259026850
659.1 B41A
Advertising and promotion: an integrated marketing communications perspective - 9th ed. - Chennai McGraw Hill 2017 - x1iii p. + 1016p.
9781259026850
659.1 B41A
