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Advertising and promotion: an integrated marketing communications perspective

By: Contributor(s): Material type: TextTextPublication details: Chennai McGraw Hill 2017Edition: 9th edDescription: x1iii p. + 1016pISBN:
  • 9781259026850
Subject(s): DDC classification:
  • 659.1 B41A
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Books Books GCCBA-50 Available 4436

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